Mountains of plastic waste: In Cambodia, Mongolia and Sri Lanka, plastic waste (bottles, bags, straws, packaging) is an immense and growing problem. BOOKBRIDGE is challenging the students at our Learning Centers to tackle this problem: Their task is to create a fun, creative and engaging 30-70-second long Public Service Announcement for their community with a clear message calling people to action on the issue of plastic use in their community. The main goal is to encourage people to reflect on their use of single-use plastic items and decrease it.
People use single-use plastic because it is convenient, cheap and easy, without thinking about the long term effects of plastic on the environment. Plastic products take hundreds, sometimes thousands of years to decompose which means when you throw a plastic bottle in the forest, it will still be there when your great-great-great-great-great-great-great-great-great-great-great grandchildren visit the same place. Plastic is filling up our oceans and littering our communities.
Students at our learning centers in Cambodia, Mongolia and Sri Lanka are encouraged to work in groups, pick a topic/message (Stop using plastic straws // Reuse plastic bottles // Take a reusable bag rather than plastic bags), research it, write a script for their PSA and film it. Community Heroes and teachers can assist with the process but should let the students lead and take charge of the process.
A public service announcement (PSA) is a message in the public interest with the objective of raising awareness, changing public attitudes and behavior towards a social issue.
All videos will be uploaded and presented for voting from April 22, World Earth Day. The winners will be selected from a combination of online voting, a specially selected committee and the BOOKBRIDGE team. Prizes will be awarded for the top three PSAs from three different learning centers.