Kick off for joint program with WHU

Carsten and Lisa from BOOKBRIDGE with the participants of the GMP.
Carsten and Lisa from BOOKBRIDGE with the participants of the GMP.

On Friday, September 20, 2013, we kicked off the General Management Plus Program, our joint open enrollment program with WHU – Otto Beisheim School of Management. Over the course of the next 9 months, a team of 12 participants will work on a business impact project in Cambodia.

Following months of detailed planning and preparation, we are very proud to announce the kick off of our first joint executive education program with WHU – Otto Beisheim School of Management, one of Europe‘s top business schools. The WHU’s General Management Plus Program equips participants with essential management knowledge and an unique hands-on learning experience during a business impact project.

The first module took place at WHU brand-new campus in Düsseldorf, Germany. After four days of lectures on strategy, problem solving and presentation skills, Lisa and Carsten introduced the team of 12 participants to their business impact project on Friday. Over the course of the next 9 months, they will face the challenge to setup a financially self-sustained learning center in Takeo Province, Cambodia.

Within just a day, the team agreed on a joint mission as well as the immediate next steps to start working on the challenge. The 12 participants were split up in four groups, working together on their joint mission. Each group is mentored by a local partner on their specific goal. The team comes together for regular status calls before they meet again in Düsseldorf on December 13, 2013 for the next module.

We are excited about the start of our first joint program with WHU. We will keep you posted on the development of the program and the outcome of the business impact project.

For more information on the General Management Plus Program, please visit the website of WHU.

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